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Misunderstanding Apple’s AR/VR business model

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TrendForce, a Taipei-based research institute, anticipates “hardware
priced in the thousands of dollars and a monthly subscription-based
software solution.”

TrendForce, a Taipei-based research institute, anticipates “hardware
priced in the thousands of dollars and a monthly subscription-based
software solution.”

From Jason Tsai’s “With an Assist from Oculus Quest 2, 2022 AR/VR Device
Shipments Revised Up to 14.19 Million Units, Says TrendForce” posted
Wednesday:

The Oculus Quest 2, which costs between US$200 and US$400, is currently
the most popular AR/VR device in the consumer market. TrendForce expects
Oculus to launch an advanced version of the Quest product within two
years, reaching a hardware performance equivalent of US$700 or down to a
retail price of US$500 with discounts. This product is expected to expand
the size of the high-end consumer AR/VR market. …

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