Monday, September 26, 2022

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Xiaomi CEO aims match Apple for ‘product and experience’

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The CEO of Chinese smartphone firm Xiaomi has announced an intention to
compete “fully” with Apple’s iPhone, and described it as “a war of life
and death.”

Xiaomi Mi 11i smartphonesXiaomi has previously outsold both Apple and
Samsung in Europe. Now, however, the company is aiming to focus on the
top end of the market.

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