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Apple takes majority share of U.S. headphone market, study finds


According to a recent study, nearly 50% of polled U.S. consumers own
either Apple’s AirPods or a product from Apple’s Beats lineup.

The study, run by Statista, asked 4,220 adults between the ages of 18 and
64 in the United States about the headphones they use. It found that
34.4% of the responders used Apple’s AirPods. The survey didn’t specify
between products in the AirPods lineup.Perhaps even more interesting was
the fact that the second-highest share was Beats by Dre, also produced by
Apple. Beats accounted for 15.3% of the market.


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