Sunday, October 2, 2022

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New Beats Fit Pro ads feature Naomi Osaka, Vince Staples & others


A new campaign for Beats Fit Pro has launched, with the wireless earbuds
promoted in videos featuring Naomi Osaka, Vince Staples, Kaia Gerber, and
Quen Blackwell.

Consisting of four 15-second vignettes, the clips focus on each person
wearing the Beats Fit Pro. Matching the tagline “Move How You Want,” all
are dancing or bobbing their head to the music, demonstrating the
earbuds’ flexible wingtip design.Staples, whose upcoming release “Magic”
is used throughout the campaign, is shown wearing the earbuds in the
middle of a car parking lot, surrounded by skateboarders and cyclists.
Influencer Blackwell is shown surrounded at a salon, before being
surrounded by mannequin heads and a group of people rhythmically moving
their heads, with hair being the main subject of the piece. …


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