Apple’s newest acquisition is a London-based company specializing in
using artificial intelligence to create customized, dynamic music.
Apple has purchased a startup capable of creating music via artificial
intelligence. According to someone familiar with the deal, Apple may use
the technology to bolster its current audio offerings, such as Apple
Music, HomePod mini, or even Apple Fitness+.Bloomberg notes that the deal
happened in the last few weeks. Since early January, the company’s social
media profiles and personal website have been pulled from the internet,
leaving only its LinkedIn.