Acquiring Peloton could be a “major strategic coup” for Apple, according
to Wedbush, with the purchase potentially helping boost Apple’s moves in
the health and fitness market.
Following the halt of production of bikes and treadmills due to waning
consumer interest, Peloton has reportedly become an acquisition target.
While the main attention has been on Amazon’s possible bid for the
company, analysts have put forward the case that Apple could be
interested in acquiring the firm.In a note to investors seen by
AppleInsider, Wedbush analysts Daniel Ives and John Katsingris write that
Apple could easily be one of the potential acquirers of the fitness
company. For Apple, “acquiring Peloton would be a major strategic coup
and catalyze the company’s aggressive health and fitness initiatives over
the coming years,” Wedbush says. …