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Facebook rebuilding ad platform due to App Tracking Transparency, data laws


Meta will rebuild Facebook’s ad infrastructure to ensure it can still
deliver “high-quality personalized ads” after the implementation of new
data regulations and Apple privacy features.

App Tracking TransparencyCEO Mark Zuckerberg made the announcement on
Wednesday during the company’s Q4 2021 earnings report. During the call,
Zuckerberg specifically called out “Apple’s iOS changes,” which is
referring to the company’s App Tracking Transparency feature.


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